Latest Blog Posts

The Marketing System That Compels Your Clients To Demand Your Services At Premium Prices

Greg Roworth

Published on: 17/10/2022

According to numerous research reports, the challenge of finding and attracting premium clients consistently and predictably is the biggest challenge faced by most (85% or so) owners of professional service firms. Perhaps you are one…

How To Minimise Resistance In Selling Your Services

Greg Roworth

Published on: 05/09/2021

Sales resistance is a fact of life for most people selling professional services. In any sales transaction we must negotiate 5 barriers. They can be real and permanent, which means no sale. Or they are…

Industrial Age Thinking Is Stopping You Getting Clients

Greg Roworth

Published on: 15/02/2021

Most of what we know about marketing comes from concepts that applied in the industrial age. One of the results of our industrial age understanding of marketing is that we tend to think in terms…